The Bush Foundation invests in great ideas and the people who power them. Who can argue with that? We’re honored to be repeat partners for the bushCONNECT (bushCON) event, which seeks to build stronger and more meaningful connections across networks of leaders in our region, inspiring and equipping them to think bigger and think differently about what’s possible in their communities.
Because bushCON can only host a certain number of IRL attendees, social media is an invaluable tool to both engage those attendees and share event information with the broader digital public. gish&co. has partnered with the Bush Foundation team on social media strategy and execution for three years, working to foster engagement and online participation both for attendees and those listening in from outside the event.
pre-event partner planning
In order to achieve all of the goals the Bush Foundation team has for the bushCONNECT event, it’s important that all partners collaborate ahead of time to align on run of show, key priorities for speaker and participant features and engagement, and can’t-miss moments.
onsite live social coverage
For the day of the event, gish&co. assembles a team of 3-4 individuals to ensure we have adequate coverage for all topic areas and featured speakers. The purpose is two-fold: to drive engagement among event attendees, raising visibility—and allowing for an inside look at the goings-on of the event for those not in attendance.
“bushCONNECT is a massive undertaking. We have a limited number of tickets available and rely heavily on our social media to reach the people who can’t attend. By sharing so many elements of what’s happening with our different social feeds, we’re able to engage beyond our current following and inspire others to think bigger and think different.
Lindsi and her team put together a thorough plan that gave me total confidence in their abilities. I was able to focus my energy on other aspects of our event, and not worry about our social media engagement. They shut down spam, created exciting content on the spot and engaged with our followers throughout the day. After the event, they provided us with everything we needed to showcase the online engagement of the day. I would hire them again in a heartbeat.”