Cole’s Salon has been been bringing style to the southern Twin Cities suburbs for more than 40 years. We help them expand their capabilities as well as their market by acting as their virtual marketing department.
Did you know salons are virtually recession-proof? Turns out, while people can forgo dining out or adding to their wardrobe, regular beauty maintenance is one thing that remains in many people’s budgets during an economic downturn.
Cole’s Salon has enjoyed steady, sustainable growth year after year—and in 2015, they decided it was time to level-up their marketing efforts.
Since 2015, gish&co. has managed myriad marketing activities for Cole’s Salon. Beginning with the development of a strategic marketing plan, we now collaborate with their internal teams on organic and paid social media execution, content development and storytelling through their blog, hosting and maintaining their website, conducting email outreach, project managing all major annual campaigns, and providing general strategic counsel and support to the corporate team.
With thousands of guests moving through Cole’s Salon’s five locations each week, digital signage is a critical component of the guest experience. gish&co. helped Cole’s source and implement a digital signage solution that met their needs, allowing for location-specific content management and easy design functionality.
Social media strategy and execution
In the beauty industry, highly visual content is a critical component of storytelling. The Cole’s Salon teams spend their days helping people look and feel their best—and many of them document their work on social media. From leveraging authentic content from Cole’s team members, to collaborating with product partners from the likes of Oribe, Bumble and bumble, Aveda and more, to generating and publishing brand-owned content out of the corporate office—gish&co. helps Cole’s manage it all.
For many years, Cole’s Salon has held their Annual Customer Appreciation Sale in October. All month long, when guests purchase something from one of their product partners, Cole’s offers the chance to purchase a second identical product at 50% off. Affectionately known as the “stock up sale,” this is an incredible time for long-time and new Cole’s guests to save big on some of their favorite beauty brands. gish&co. helps with the creative and promotional execution around this sale every year, in addition to Valentine’s Day, Mother’s Day, holiday and more.
“For years I’ve tried to do all the marketing on my own without really knowing what I was doing or having the time to do it. gish&co. came in and got us quickly up to speed. What would have taken us years to implement, gish&co. got done in one year. Our marketing, quality of branding, presence on social media, level of engagement with our customers, and everything else has been completely elevated beyond our expectations.”