Founded in 1952, Pet Haven is proud to be Minnesota’s first foster-based animal rescue organization. They rescue and re-home dogs and cats, spay and neuter to reduce overpopulation, promote companion animal welfare, and advocate on behalf of companion animals.
A few years ago, Pet Haven’s then-executive director approached gish&co. for help modernizing the brand and updating the website to make it more representative of the organization, improve the user experience, and drive more awareness of the organization.
gish&co. developed a new logo and brand standards, and redesigned and relaunched the website.
Refreshed visual identity
As Minnesota’s first foster-based animal rescue organization, Pet Haven came to gish&co. with a fairly clear understanding of their brand position and role in the community. However, they didn’t have the expertise to create a brand identity that reflected their mission and brand personality, and hired us to design a new logo and brand guidelines that they could use for all marketing moving forward.
Website redesign and development
A professional brand needs a professional website—especially for an organization run primarily by volunteers and without a physical presence. Using web design best practices and leveraging the flexibility of the WordPress platform, we designed and built a new web platform for Pet Haven that integrates with Pet Finder and their volunteer access system, allowing for easy updates and integrations.
Sample work
Brand refresh
Website redesign
Pet Finder Integration
“My overall experience working with gish&co was a delight. Having limited understanding of how websites are designed and the processes involved, I was so relieved after talking through the steps with Lindsi. I felt in competent hands and confident that Lindsi understood what our organization was looking for, as we were also going through a rebrand. Lindsi provided clear guidance, tons of support, and was always available to take a call or answer an email with a question.”