Davis Law Office is not your typical law firm. They’re committed to inclusivity and equality. They’re our clients, our lawyers, and our friends. And they’re refreshingly fun to work with. We helped them rebrand and relaunch their website to better convey their unique personality.
As with many successful small businesses, Davis and the team at DLO had spent more time working for their clients than working on their firm’s marketing and brand identity. In 2014, they decided it was time that their visual identity matched their brand personality, and hired gish&co. to help them rebrand and develop a new website.
gish&co. was proud to support the DLO team for years after the rebrand, with social media, email marketing, and paid advertising support to help grow the business.
In order to get Davis Law Office’s visual identity up to speed with their philosophy as a firm, gish&co. led them through a brand discovery and development process that culminated in a vibrant, fresh new identity they could apply to all of their marketing materials.
Website design and development
With a new brand comes a new website platform. Hosted on WordPress, gish&co. designed, architected, and wrote content for the new DLO website. We collaborated with a video partner to achieve the modern, accessible vibe the client was going for.
Social media design and development
As a busy law firm, the attorneys at Davis Law Office knew they needed to invest in marketing, but were committed to putting client work first. To help, they brought in gish&co. to manage an editorial calendar, draft and publish content for social channels.
“Every time we send an email, a client reaches out to us,” a Davis Law Office attorney once told us. It’s critical to stay top of mind and help clients learn more about what the attorneys in the firm are up to. We helped DLO introduce and produce a regular MailChimp newsletter to regularly touch base with clients new and old.
“The professionalism and look of our brand have improved tenfold. People often think we’re a much larger firm than we actually are, just by the professional look and feel of our [brand and] website. Our story has personality and our services are more cohesive—people get who we are, just from visiting our website.”