Second Harvest Heartland works to end hunger through community partnerships. They are one of the nation’s largest, most efficient and most innovative hunger relief organizations. Their fleet of trucks drives half a million miles every year, helping connect people with the food they need to thrive. Beyond the food bank itself, Second Harvest Heartland works to find new, more efficient and more effective, ways to do more with the food resources in our community.
Members of the gish&co. team once worked full time for Second Harvest, so their mission is close to our hearts, and their operations are very familiar. Needless to say, when Second Harvest finds themselves in need of help with miscellaneous communications projects, they know who to call for help.
Social media support during a staff transition
In 2019, the Second Harvest digital team found themselves in a period of staff transition. With a booming economy and competitive hiring landscape, it can be incredibly difficult to retain full-time talent. Enter: gish&co. In collaboration with the internal teams, we quickly set up a frictionless content development structure that would keep the social lights on, meet all obligations, and continue driving engagement and performance among friends and fans.
Creative execution
Second Harvest Heartland always has something in the hopper—whether it’s a food drive with KARE11, a fundraising event with the Minnesota Vikings, a radiothon with WCCO, or throwing a volunteer celebration at their brand new facility. We’ve been proud to support them with a number of creative projects, including signage, their annual report, social media graphics, a fundraising booklet, and more.
Striking microsites
Because they’re such a busy organization, not all of the marketing and communications needs can be solved using Second Harvest’s primary website. To support these needs, gish&co. has been happy to develop a number of Squarespace websites for the organization, serving as homes for several projects—including their annual report, gala, and capital campaign.
Live event social
Give to the Max Day, Bring Your Child to Serve Day, KARE11 Food Fight, Let’s Kick Hunger Radiothon—there are many day-long events when Second Harvest needs a little extra social coverage to fill in for staff that are busy with other projects. gish&co. supplements the existing team with bodies and brains to help make sure the day is fully covered and promoted on social channels.
Sample work
Social support
Professional design
Onsite social support
Event promotion strategy
“gish&co. took the time to really understand our brand and always delivers impressive results. They produce consistently excellent web and social media content, which have increased our volume of traffic and greatly improves our brand visibility and engagement. The team is very responsive, nimble and proactive throughout projects and have always been enthusiastic about their investment in our organization’s success.”